
MarketingDDMA
Joshua Kreuger, DPG Media: ‘We do several hundreds experiments a year across multiple teams’
Joshua Kreuger, program manager CRO Circulation at DPG Media and part of the DDMA CRO Taskforce, talks about the steps DPG took to create a culture of experimentation and how our revised DDMA CRO Maturity Test helped them to do this.
