MarketingDDMA
Joshua Kreuger, DPG Media: ‘We do several hundreds experiments a year across multiple teams’
Joshua Kreuger, program manager CRO Circulation at DPG Media and part of the DDMA CRO Taskforce, talks about the steps DPG took to create a culture of experimentation and how our revised DDMA CRO Maturity Test helped them to do this. ‘I knew that we were on the right track when colleagues and managers started seeing experimenting as a chance to learn something new instead of being proven wrong.’
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