Landbouw & VeeteeltRecht.nl
Paying with your data: CJEU to decide what ‘free’ really means
When companies advertise their online services as ‘free’ while collecting and commercially exploiting consumer data, should such advertising be considered as misleading under European consumer law? When is ‘free’ not really free? Germany’s Bundesgerichtshof has asked the CJEU whether advertising online services as ‘free’ while exploiting user data misleads consumers — a case that could clarify how EU consumer law engages with the data economy.
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