Algemeen·NRC·2 jun

Why the world needs more franchises

How do you get rich in today’s America? Founding an artificial-intelligence startup may look tempting, but most fail. Getting an advanced degree and slogging it out as a corporate lawyer or financier was once a reliable path to wealth, but now looks threatened by  ai.  Perhaps you should look instead to the company that has plausibly created more millionaires than any other in history: McDonald’s. Most of its outlets are franchises, run by independent firms that pay royalties to the brand—and often make a fortune. If fast food isn’t your thing, do not fear: the franchising model can be found everywhere from hotels to Pilates studios.